Visualising marine control and monitoring technologies via a real-time 3D sales configurator


Emerson Marine has hundreds of combinations of products that their customers can choose from in order to ensure high-quality marine control and monitoring. This process can be both complicated and time-consuming for the salesperson as well as a potential customer. Emerson’s current online library contains models of their products that are not homogenous. This is where Purple Scout and Emerson started a journey of digitalisation. A large number of their products have been created into homogenous 3D models (both exterior and interior) and are currently being integrated into a sales tool.

Here is an example of one of their products showcased as an interactive real-time 3D model that can also be viewed in Augmented Reality.

Emerson’s digital transformation was decided upon through an Inspiration Day, a concept inspired by the Design Sprint. This day helped in planning the journey of digital transformation and the ultimate goal i.e. a real-time 3D sales tool.


More engagement

3D-models visualised


Increased customer retention

Together with Emerson, we decided on a real-time 3D sales tool

Gaining insights from our Inspiration Day, we created a sales tool that provides a 3D visualisation of their products’ interior as well as exterior. During this task, we were provided with heavy engineering CAD models that we converted into real-time 3D models. This sales tool now allows the customers to make alterations to the product they wish to buy; they can change the colour, the size, and choose from a large selection of combinations, among others. Furthermore, once the product is selected, there is also a possibility to digitally view it in Augmented Reality.


Niels Østergaard

Stay posted on what's new

Join our mailing list to receive the latest news and updates from our awesome team.

You have Successfully Subscribed!