Celebrating 15 years of Lidl Danmark with a Snapchat-based AR campaign

Lidl, Clear Channel & Wavemaker

For Lidl Danmark’s 15th birthday, they wanted to have an exciting campaign with a mix of media. In order to create this, Purple Scout teamed up with Wavemaker Danmark and Clear Channel to launch a Snapchat AR lens that informs everyone about the big birthday celebration and competition. AR added an extra layer to the outdoor campaign and gave the user an exciting experience, as well as the opportunity to win a Kia Ceed Plug-in hybrid.

Watch the video above to experience the campaign in action!

Display panels


Expanded outreach

Although we are the world’s oldest advertising medium, we are constantly working to innovate and challenge our media creatively. We do this, among other things, by embracing the digital world. With technical help, our media can be used in completely new ways. I think this campaign is a good example of just this, and then it’s great to work with customers who feel the same way.

Rasmus Lundorff

Creative and Commercial Project Manager, Clear Channel

Together with Lidl, Clear Channel & Wavemaker, we decided upon a Snapchat AR lens

For the purpose of this campaign, a detailed 3D model of the Kia Ceed Plug-in Hybrid was created and reduced to less than 4MB without comprising the quality. It included a call-to-action for the user to download the Lidl Plus app on their phone soon after they had completed their Snapchat experience. This entire campaign was created in Snapchat’s Lensstudio.


Talk to:
Niels Østergaard

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